Seeed Studio Branding Kit
At Seeed Studio, we believe that branding is a powerful tool to shape how the community perceive our products and services. That’s why we strive to create a strong identity that ensures consistency in our messaging and design across all channels.
Our mission is to make technology accessible for all, so it’s important for us to present ourselves as an approachable, reliable, and open-minded brand. To further support our branding efforts, we have created a Branding Kit that contains our logo in various file formats (JPG, PNG, SVG) that you can download for free. This Branding Kit also includes guidelines on the correct use of our logo and other related visual elements.
Logo
The brand logo consists of a combination of words and graphics. Logo font passed its unique drawing standards with styling treatment. Therefore, the logo can neither be revised to make changes, nor it can be re-designed from scratch. This English logo is reproduced according to the standard electronic version with accurate dimensions and proportions as demonstrated above.
Logo's Clear Space
The smallest clear space around the logo is defined as the diameter of the letter “O”. The larger the area of the clear space, the better. Please expand the clear space as much as possible, so that the logo’s visibility is prominent. In this way, the minimum clear space around the logo can maintain the integrity while maximizing the impact of the logo. Moreover, the clear space compartment should be free of any texts, graphics, visual elements, lines, or pictures.
Logo's Minimum Size
The height of the Chinese and English logos for printing purposes should not be less than 4 mm, and the height of the English logo on the web page should not be less than 12px. In order to ensure the maximum recognizable rate, corner margines for a letter “O” must be reserved.
Standard Colors of the Logo
Seeed Green
Seeed Blue
By default, the standard logo colors are Seeed Green and Seeed Blue.
Color Combinations
As indicated in Figure 1, the standard brand logo with green and blue colors is used for white backgrounds by default, while Seeed Blue logo can be used for official documents.
As indicated in Figure 2, when the logo background is black, the pure white logo or Seeed Green logo must be used.
As indicated in Figure 3, when the background of the logo is relatively complicated or contains multiple colors, it will directly affect the identification of the logo. In this case, a black shade (transparency rate: 50%) should be used for the background layer before placing the logo on it.