I found a major flaw in the E-Ink shield design. The SPI signals only go to the ISP connector and NOT digital pins D11, D12, & D13. 
This means, if you don’t have a Seeeduino 328P with an ISP connector, the E-Ink display will NOT work! 
What should be done is ALSO connect the E-ink shield ISP SPI signals to the following digital pins:
ISP pin 4 to D11 (MOSI) , ISP pin 1 to D12 (MISO) & ISP pin 3 to D13 (SCLK).
A workaround is to solder wirewrap wire from the E-INK ISP connector to the required digital signals above. 